GM's VP of Sustainability explains the company's take on sustainability and how future employees will help shape the automaker's environmental perspective.

February 25, 2014

The following blog was originally posted on GM’s Fast Lane blog. Read more about the workshop Mike Robinson took part in here.

Mike Robinson refers to himself as “fanatically pragmatic.”

During a panel at the annual Good Jobs Green Jobs Conference in Washington D.C., our vice president of sustainability and global regulatory affairs said GM looks at sustainability as a mainstream, long-term business strategy where decisions are driven by how to best take care of customers, employees and shareholders.

And since we’re running a business, these decisions need to make sense from a financial, people and environment perspective.

Mike was joined on his panel by representatives from International Paper, Alcoa and UPS to talk about sustainability and the bottom line.

The next wave of young professionals will come with a built-in sense of sustainability, as the generation has grown up with recycle bins at the curb.